TikTok as a Source of Entertainment and Personality Building for Youth: A Case Study of University of Swat

Authors

  • Waqas Saleem Visiting Lecturer, Department of Media and Communication Studies, University of Swat,
  • Kashif Zain Graduate student, Department of Media and Communication Studies, University of Swat
  • Arshad Rehman Visiting Lecturer, Department of Media and Communication Studies, University of Swat

Keywords:

TikTok, Students, Entertainment, Academics

Abstract

This study has been conducted to know about TikTok as a source of entertainment and personality building for youth: A case study of University of Swat. The researcher used quantitative method where data was collected through random sampling from 107 students of University of Swat. The study found that TikTok is one of the prominent source of entertainment and personality building among the students as they use this app for entertainment and sometime they use the app for the appearance of the TikTok models. The study concludes that TikTok has negative impact on the academic life of the students as well as for psychological health.

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Published

17-03-2026

How to Cite

Saleem, W., Zain, K., & Rehman, A. (2026). TikTok as a Source of Entertainment and Personality Building for Youth: A Case Study of University of Swat. International Journal of Media, Law &Amp; Social Studies (IJMLSS), 1(2), 20–26. Retrieved from https://www.ijmlss.jehanf.com/index.php/journal/article/view/12

Issue

Vol. 1 No. 2 (2025): December Issue

Section

Articles